Every Small Business Needs a Website!
by Josh H.
At any point during any given day, if I realize I want/need a particular good or service, there's three very simple steps I take to get it:
I pull out my phone (or laptop)
I open Google
I search the item
It's not a complicated process, but it sure enough works every time. In the United States alone, there are literally hundreds of millions of people who are old enough to consistently make purchases on the internet. If you have a standout website and solid SEO (we'll talk more about these in a later post), there's a good chance you'll be competitive on Google with other companies who are offering similar products or services to yours. If you don't have a website, there's a zero percent chance of that happening.
Missing 100% of shots you don't take is pretty common sense, but it can be easy to forget about these kinds of things if you're a new business. On the other hand, you might be the type of small business that saw instant success with word of mouth, a good location, and a great social media team. If you've thrived without ever needing a website presence, why think about it?
Let's go back to that small business that's 'new to the game'. Maybe they didn't get as lucky as the boutique clothing store down the street with their prominent storefront, swanky interior, and 10,000 Instagram followers. As a result, they're starting to struggle very early on, and they need all the help they can get. The next week, a new boutique clothing store opens up the next block over. They may not have the reputation of the original one, but they quickly accrue their own following and take advantage of the email list they are building by sending out weekly, personalized coupons. Suddenly people start shopping at both stores, and the initial boutique is losing about half of their business.
There are couple of implications in the narrative above. The first is that social media can be a very powerful tool, whether it is in addition to or in place of a website. The second is that both of our example companies needed a website. The timetables might be different, but no small business is immune to competition, so why not give yourself every edge you can? Without a website you are consistently missing out on a huge opportunity to grow your customer base, cultivate a brand/image, and provide e-commerce solutions and incentives for your buyers.
Here comes the pitch: Local Buzz can help out with all of these things! We would love to work with you and your company, and encourage folks to reach out at any time with any questions you may have about the world of social media, e-commerce, and branding.